Don Nicholas Managing Partner
Mequoda Group, LLC

What you should know about Mequoda Workshops

Mequoda workshops are designed to:

• help you succeed in the 21st century online publishing environment,
• deliver valuable content about Internet marketing strategy,
• assist print publishers in understanding online publishing secrets,
• work with you to develop an effective Internet marketing system,
• bring together editorial, marketing and design professionals for a unified online publishing system
• promote a dialogue between print and online publishing content providers,
• improve your publication's website design,
• present the latest available information on effective email newsletter marketing,
• provide specific email marketing tips,
• give you a more complete grasp of website usability testing and performance metrics,
• address your questions about landing page design,
• provide comprehensive and specific information about landing page optimization,
• help you increase landing page conversion rates,
• give you a taste of evolving publishing jobs and career opportunities,
• prepare qualified media professionals for the new jobs in publishing,
• focus on your publication's challenges and opportunities,
• accommodate both veteran media professionals, as well as participants with little exposure to new media archetypes, and
• support senior management's growth and revenue objectives.

Who we are

The Mequoda Group helps publishers create effective and profitable websites using Don Nicholas' Mequoda Method™ for Successful Website Publishing.

The Mequoda Group is dedicated to teaching publishers how to transform their special-interest brands into niche media empires. Our in-depth research and best practice guidelines are made available to publishers through a variety of formats including newsletters, handbooks, websites, seminars and professional services.

What we do

The Mequoda Group™ is a unique and innovative company, dedicated to helping website publishers of all sizes use the Internet to reach their full potential. We have brought together publishing industry veterans and information architecture experts to create a unique road map for creating successful websites.

Where we've been

We combine the benefit of 30 years of experience in periodical management with a cutting-edge knowledge of Internet marketing and publishing.

When we work with you, we know there are competing goals for your online properties. We work with your editorial, marketing and business teams to help you prioritize different goals and create sites that focus on answering each need -- without compromising results.

We help you create print and electronic information products that generate profit and satisfy customers by studying your strengths and weaknesses, exploring your competition’s strengths and weaknesses, and pinpointing your customers’ needs.

Where would you like to go from here?

About Don Nicholas -- Profile of Mequoda's Chief Information Architect

Seminars & Workshops -- See all the different Seminars & Workshops that the Mequoda Group offers.