Don Nicholas Managing Partner
Mequoda Group, LLC

About Don Nicholas

Don Nicholas is a popular Internet marketing consultant, author, editor, motivational speaker and media entrepreneur. He is a leading expert on integrated media strategy. The Newsletter on Newsletters has dubbed him "a publisher’s publisher" and the Special Interest Publishers Association (SIPA) calls him "one of America’s leading experts on website publishing strategy."

Experienced Adult Educator & Corporate Trainer

Don has led hundreds of educational programs for leading universities, trade associations and corporations on Internet marketing, media strategy, website design, information technology and strategic management in the United States, Canada and Europe. Thousands of marketing and media professionals have attended his programs, including his most popular seminar and workshop -- Mequoda Internet Strategy for Publishers & Authors. Don also leads the annual two-day Mequoda Summit which explores current best practices for media strategy, Internet marketing and website design.

Don received his B.A. in Journalism from California State University, Sacramento. He studied Film & Television at Rice University and received his M.S. in Organizational Management from the Capella University Graduate School of Business.

Lead Internet Marketing Consultant

Don is Managing Director for Mequoda Group and the firm's lead Internet marketing consultant. For more than 30 years, he has guided the marketing strategy for hundreds of media companies in the areas of content development, information product design, economics, mergers, acquisitions and organizational development. He has a talent for identifying new business opportunities and creating media strategies to pursue them.

Some of his current and past clients include the American Ceramics Society, Aspire Media, Baum Media Group, Bennett Travel Media, Business & Legal Reports, Campus Marketing Services, Consumer Reports, Dark Intelligence Group, Harvard Business School Publishing, Harvard Health Publishers, IDG, Morningstar, The Motley Fool, Ogden Publications, Ohio Magazine, Unity School of Christianity, University Health Publishing, Socrates Media, Taunton Press, Tech Republic, SEC Insight, Inc., VNR Publishers for German Business, Inc., Time Inc., and USA Today.

Don is the creator of many popular Internet marketing strategies, concepts, terms and tools that are now widely used by the media industry. They include the Mequoda Method (a concise system for building and managing “niche media empires”), the Mequoda Internet Marketing System (an online content-driven direct marketing system) and the Mequoda Internet Marketing Model (a budgeting and forecasting system for Internet marketing and publishing professionals).

Don is a member of the Magazine Publishers of America (MPA), the Information Architecture Institute (IAI), Search Engine Marketing Professional Organization (SEMPO), Specialized Information Publishers Association (SIPA), Society of Professional Journalists (SPJ), Usability Professionals Association (UPA), and Vistage.

He is the principal founder of Lighthouse Software, MagazineWeek, Blue Dolphin Group and Mequoda Group. Don has also held senior management positions with Bayland Media Group and Sacramento Magazine.

Popular Journalist, Author & Editor

Don has written hundreds of articles and industry reports for leading business magazines and journals, plus four books on consumer behavior, media strategy and information technology. His fifth book, Internet Strategy for Publishers & Authors ($197 from Mequoda Group) was published in April 2006 along with a companion Video Seminar on DVD ($297) by the same title. Don and his team are currently working on 10 additional Internet marketing and media management reference books that can be accessed in progress via the Mequoda Library.

Don writes on Internet marketing strategy and other related topics each week for the Mequoda Daily and is editor for both the Mequoda Daily and Mequoda Library, where he is also a regular contributor. During his 30 years in marketing and media, Don has served as editor and/or publisher for American Writers Review, Editorial Strategies, Internet Voyager, MagazineWeek, Writer & Editor and Writing for Money.

In 1989, Don created the Editorial Excellence Awards, which became the magazine industry's largest editorial awards program. His journalism career began as a writer/producer for the Armed Forces Radio Network (AFRN) while serving in the United States Navy.

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